By Adam Frisch, Managing Principal, Mantus Real Estate
Although residential and commercial real estate differ in many ways, I have often found that residential brokers don’t adopt as many tactics from the commercial side as they could. As a result, they fail to take certain actions that could prove to be quite useful to them. Many of these actions are essential in commercial brokerage and while the same can’t necessarily be said for residential brokerage, the tactics are certainly useful in our business. Namely, specialization and cold calling are two ideas that residential brokers should take from their commercial counterparts.